About Gena —
My journey in events began in Costa Rica, where I produced intimate gatherings for a local non-profit and fell fast for creating meaningful, immersive spaces inspired by the natural beauty of the jungle.
After relocating to London for three years, I found new inspiration in its chic, refined design aesthetic. In 2022 I launched Reframe Events after returning to Utah, inspired by the places I lived and dedicated to creating artful lush designs to elevate events and weddings.
WE SPECIALIZE IN WEDDINGS, CORPORATE EVENTS, & FULL CREATIVE DIRECTION. CHECK OUT OUR PORTFOLIO OF RECENT WORK →
ABOUT THE STUDIO
At Reframe Events, our unique approach blends aesthetics, sustainability, and social responsibility by supporting nonprofits that align with your Corporate Social Responsibility goals. You can create memorable events that not only look good but feel good too.
Foam Free Design
Most flower designers use floral foam to design the smallest and largest of arrangements. The fact is that foam breaks down into microplastics that are not biodegradable. The usage of Oasis foam is detrimental to the environment and the designers who work with it.
Sourcing Blooms Locally
As a Utah based florist, sourcing 100% local is very seasonal due to our long winters. When in season, we buy local and help support small businesses. When out of season, we strive to buy American and Canadian based floral flowers.
Composting
We have established a partnership with Earth Community Gardens to donate our flowers after each event. These flowers are then composted by the non-profit and utilized as organic matter to enhance the soil quality of their community gardens throughout Utah.
Regenerative Farming
To help reduce our carbon footprint, we donate a percentage of our profit from each event we do to Earth Community Gardens. Earth Community Gardens is a nonprofit organization who provides and maintains regenerative community gardens throughout Utah. Access their website here.
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